Yikes
In a follow-on from yesterday’s Throwback Thursday post (you can read that here, in case you missed it…), here’s something else we noticed while in Paris. In part of the hotel, they had a photo mural on one of the corridor walls.
Except… A closer look revealed some, shall we say, shoddy compositing and Photoshop work. (See photos.)
Obviously, as professionals, this made us feel the ick. Then it made us remember why we do this - because there is no need for bad (or even average) photography. And that you always need to check your work at 100%, especially when it’s going to be on a 5 metre printout on a prominent wall where your customers are going to see it. 😬
When even the big brands can get it so wrong, it’s worth checking your marketing materials. And if you want it done right, get in touch with us.